Performance Kia's Core Values

Success = Doing Ordinary Things Extraordinarily Well

TEAMWORK:
The good of the team comes before anyone's personal comfort level or agenda.

URGENCY:
The power in now. We will help our customers now and not put it off.

ATTENTION TO DETAIL:
Brilliance in the basics. Do little thinks perfect because nothing is a little thing.

PERSONAL GROWTH:
Work as hard in yourself as you do in your job

INTEGRITY:
We will always do what is right. Not what's easy, cheap, popular or convenient; and we will do this without excuse, regardless of the cost.